Social Media Trends We’re Watching Closely This Year
The social media landscape never sits still — and in 2025, it's shifting faster than ever. Between algorithm changes, platform updates, and evolving user behavior, brands are rethinking how they…
Navigating the New FTC Regulation on Fake Reviews and Testimonials: What It Means for Influencers and UGC Content
In August 2024, the Federal Trade Commission (FTC) implemented a landmark regulation aimed at curbing deceptive practices in online reviews and testimonials. The new rule, which bans fake reviews and…
How to Continue Reaching your Facebook Audience
It has been a few months since Facebook and Instagram (now owned by Facebook) rolled out their algorithm favoring meaningful interactions. While this change has been mostly positive for the…