Ensuring Mobile Responsiveness For Your Website

Whether you already have a website, or are looking to dive into the world wide web, it’s important to consider that the landscape is very different than what it was merely 5 years ago! First and foremost, the digital age has brought us to a point where every business should have a multi-channel marketing strategy in order to keep up with the latest trends in consumer behavior. Today, the majority of users are utilizing multiple devices to access online content and shopping outlets. That being said, having a mobile responsive website is an absolute necessity – if not mandatory.

In April 2015, Google launched one of its most major algorithm updates to date. Since then, any website that is not deemed mobile-ready, would drop its rank in search results. Countless businesses took a huge hit and inevitably lost thousands, even millions of dollars in revenue – most of them clueless to the reasons why. The smartest companies were ready for this development… The rest, well they had to catch up – FAST!

Today, when it comes to building websites, the term “mobile-responsive” is so commonplace that it must be part of every designer and developer’s skill set. However, as a marketer, it is your responsibility to understand what this entails and how to apply these concepts practically. You may not be doing the actual programming, but at the very least, you should know what to look for to ensure that your website is optimized to the fullest.

The are some very useful resources that can guide you with this…

Responsinator is an online tool that displays your website on multiple devices and orientations in order to help you analyze mobile-readiness from a visual perspective.

Google has also put in place a Mobile-Friendly Test that will analyze a URL and report if the page has a mobile-friendly design.

That is definitely the best place to start! Now you can take your findings to your trusty web specialists, and make sure they’ve done their homework too!