How to Create a Social Media Strategy That Doesn’t Burn You Out
Let’s be honest: social media is a lot. The pressure to post daily, ride every trend, respond to every comment, and make every reel go viral is enough to make…
The Recipe for Success on Social Media: 5 Essential Strategies for Growth
Social media is more than just a place to connect—it’s a powerful tool for brand building, audience engagement, and business growth. However, achieving success on social media requires more than…
Smart Investments: Where Business Owners Should Spend Their Money When Starting Out
Starting a business is an exciting journey—but it also comes with a lot of decisions about how to spend your money. For business owners launching in today’s digital age, investing…
Why AI Can’t Replace Your Marketing Agency
AI is revolutionizing digital marketing, automating tasks, and optimizing campaigns. But can it replace your marketing agency? Not even close. While AI is a powerful tool, it has serious limitations…
Standing Strong: How Canadian Businesses Can Thrive Amid U.S. Tariffs and a Stronger “Buy Canadian” Movement
Canada has long been known for its resilience, innovation, and strong sense of community. In the face of new U.S. tariffs on Canadian goods, our businesses are being called upon…
Geotargeting Marketing: The Secret to Personalized & Cost-Effective Ads
In today’s digital landscape, businesses are constantly seeking new ways to engage with customers and enhance their marketing strategies. One such method that has gained significant traction in recent years…
Unlocking E-Commerce Success: Essential KPIs Every Business Should Track
In today's competitive digital landscape, understanding your e-commerce performance is crucial. C2U Marketing is dedicated to helping businesses thrive, we believe that tracking the right Key Performance Indicators (KPIs) can…
Navigating the New FTC Regulation on Fake Reviews and Testimonials: What It Means for Influencers and UGC Content
In August 2024, the Federal Trade Commission (FTC) implemented a landmark regulation aimed at curbing deceptive practices in online reviews and testimonials. The new rule, which bans fake reviews and…
The Unstoppable Rise of Video in E-Commerce: A Data-Driven Perspective
Video—a dynamic medium that tells stories like no other. And if you're in the e-commerce business, this story is one you don't want to miss. Think of video content as…
TikTok for Business: Beyond Dance Challenges and Viral Trends
Ah, TikTok! The platform that's taken the world by storm with dance-offs, lip-sync battles, and viral memes. But if you think TikTok is just a place for Gen Z to…